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The importance of good backlinks

If you are interested in natural referencing, you must have already heard of "backlinks" "netlinking" or "inbound links". Alright, this all sounds like Chinese or even magic. Today I decided to demystify the subject for you. The goal is that after reading the article, you know exactly what the links are for and especially how to recognize a good link from a bad link.

What is a backlink?

A backlink can be translated as a "return link". Clearly, you should know that on a web page, it is possible to make a link to other resources: another web page, a file, or an image, for example.

If there is a link on its site to another page of its site, for example, from the home page to the contact page, it is an internal link. On the other hand, if we make a link from our site to an article on another site, for example, it is an external link and, therefore, a backlink for the site to which we are making a link.

Also, when sites link to your site, they are referred to as backlinks.

It is, therefore, the very essence of the web: a web of links between different HTML pages. Search engine robots roam the web by precisely following these links and discover millions of pages every day to then index them and offer them to their users.

Ok, but what does this have to do with SEO? Now let's see why backlinks are important for your natural referencing. In France, we will speak mainly of Google to speak of the search engine because it is the market leader.

Why are backlinks important for SEO?

A good SEO strategy consists of positioning the pages of your site as high as possible during searches by Internet users. The goal is that they click on our site and visit it. It will then be a question of converting visitors into prospects, subscribers, or customers, but that is another story.

Google ranks web pages according to a secret algorithm. That said, Google publicly maintains a list of good practices to be well referenced in its search engine.

In addition, many SEO professionals test new techniques every day to improve the SEO of their sites and those of their clients.

Everyone agrees that Google's two main criteria are:

The contents

So the content of your site. Your site must present unique quality content and meet the needs of Internet users. Your site should also be mobile-friendly, secure, and more. We talk about "On-Site" optimizations.

Les backlinks

Google analyzes the popularity of a site based on the number and quality of backlinks a website gets. The more popular a site, the more likely it is to be well referenced in Internet searches.

It is finally logical, and SEO is not mysterious. Google gets paid through its Google Ads advertising network.

The more searches there are on its search engine, the more Google attracts Internet users and, therefore, advertisers. To do this, Google, therefore, needs to offer the most relevant results to Internet users: otherwise, they will go to another search engine.

To ensure that it offers the best results, Google manages to analyze the quality of the content of a web page using different algorithms. However, it is not capable today of differentiating the quality of content with certainty and even less getting into the heads of Internet users to find out what they expect.

As a result, it relies on the Internet users themselves: the more links a web page receives, the more it is approved by Internet users. A link is like a recommendation.

When a Wikipedia article links to a source (a blog, for example), this blog is recognized as a safe source for Google.

What is a good backlink?

This question is very complicated, and above all, there is no universal answer. Everyone will have their own definition. Third-party tools offer to estimate the quality of Backlinks: Moz, ahrefs, Semrush, etc. But these are estimates, and there is no guarantee that they reflect Google's algorithm.

Nevertheless, by putting oneself in Google's shoes, one can think that a good link is a link obtained naturally: that is to say, by offering quality content that naturally leads to links. The links must come from quality sites; they themselves must receive a lot of quality links and, if possible, in the same theme as your site.

Of course, that's the theory. And at the same time, for its content to bring links, it must be visible. You should not rely on SEO to hope to improve your SEO, at least not initially…

This is why the market for buying backlinks has developed rapidly: robots, PBN (Private Blog Network), trading platforms, etc. All techniques are good for getting your first backlinks.

Only, how to differentiate a good link from a bad link? Already, it is useless to hope to obtain quality links at a very low cost. If possible, links should be banned:

from forums (spam)

blog comments (spam)

poor quality directories

from social networks (generally useless because in nofollow)

The best is links in the form of blog posts. They will only link to your site and possibly an authority site in your field.

It is better to focus on quality rather than quantity. Warning: if your market is competitive, you must be prepared to have to be patient. A single link will not be enough to grant you the first place in Google results.

What do you risk with bad links, and how do you protect yourself against them?

Choose quality backlinks

The dark side of the force can be very tempting… There was a time when Google paid absolutely no attention to the quality of backlinks. It was a glorious period for SEO consultants: they were able to reference a large number of sites on the first page very easily.

But since, Google developed the Google Penguin algorithm, which checks the quality of a site's links and, at the time, penalizes a site if it cheats. At that time, a large number of sites were sanctioned and completely de-indexed from Google.

After that, many were afraid to buy links for fear of being sanctioned and taking a Google penalty.

But any computer system is sooner or later hijacked by humans… It happened what had to happen. Google results are a ranking. How to be 1st if I can't be better than my competitors? By ensuring that they are penalized and therefore drop out of the rankings. We no longer count the number of negative SEO attacks of the time.

Some agencies specialize in this technique of creating a large number of poor-quality backlinks to the sites of a company's competitors. The goal? That it climbs on the first step of the podium.

How does it work with Google?

In addition, many webmasters who received a penalty did not hesitate to tell Google that they were victims of a negative SEO attack when in truth, they had simply wanted to cheat.

Google has therefore decided to update its algorithm, and finally, rather than penalizing sites that get bad backlinks, it decides to ignore them.

Personally, I think it's the best solution that Google could find.

You can also read Olivier Andrieu's articles on this subject or the interview with Vincent Courson, outreach specialist at Google, on the Journal Du Net.

So stop worrying about your SEO. If Google doesn't like your backlinks, it will ignore them but won't penalize you. In any case, not via an algorithm.

If Google were to penalize you for your net linking, it would do it manually. But the last referenced case is starting to date. In this case, it will notify you from your Google Search Console. If you haven't set up Search Console yet, do so: it's free!

How to easily get backlinks?

Create content with high added value

The best way to get backlinks is, therefore, to create content with high added value so that it naturally attracts backlinks—reference articles, studies, infographics, etc.

It is not always obvious. Many hope to gain visibility through SEO. Only, at the start, it is necessary to obtain visibility via other levers: advertising, social networks, etc.

Buy sponsored articles

It is also possible to buy sponsored articles. That is to say, pay a blogger to publish an article on his blog linking to your site.

Many sellers on the 5euros.com platform offer to write and publish an article on their blogs. This article will therefore link to your site, which will improve your SEO. You just have to go look at the category of service: Publication of sponsored articles.

Whether you are looking for generalist blogs or specialized blogs, the number of services offered will meet all your needs.

The quantity being important, you could also be tempted by the purchase of links in quantity. But be careful not to overdo it! Many webmasters have known wonderful success stories thanks to the purchase of links on 5euros.com. Just look at the SEO category to realize this.

How to index a backlink?

Google is the most popular search engine on the internet, and being able to index backlinks quickly can help your WordPress blog or site rank higher in its search results. In this article, we will show you how to achieve this using some simple techniques and tricks known to SEO experts.

What determines when links are indexed?

One of the main factors that determine when links are indexed is their quality. Google considers a number of factors when judging the quality of a link, such as:

the relevance of the content of the page where the link is located,

the authority of the website linking you,

the anchor text used to describe the link,

the age of the domain.

Why get a page indexed faster?

The more backlinks you have, the better. In fact, it's essential for improving your site's SEO in Google's Search Engine Results Pages (SERPs). That said, adding links on some sites index slowly or not at all. In order to make your new linking campaign profitable, you must follow or force the indexing of your backlinks in order not to waste your time or your money.

How to check the indexing of your backlink?

A quick way to check if your page has been indexed by Google is to use the search operator "site:Urldofyourbacklink.com". This will tell you if the page has been indexed by the Google search engine.

How to force the indexing of your backlink?

There are many techniques and tricks to quickly index your backlinks. Here are some of the most effective methods:

Create level 2 links, i.e., backlinks to your backlinks.

Use social networks: share the URL of your backlinks on social networks such as Facebook, Twitter, Pinterest, etc.

Use paid tools; many indexing tools exist. We can cite Indexmenow.com or indexation.fr.

Using Google news sites is a fairly well-known technique. The use of Google news spots allows you to quickly index your backlinks.

How to quickly index the backlinks manually?

Do you want to know how to index backlinks in the Google search engine quickly? We are going to enlighten you on this in all simplicity by showing you the best techniques and good tips that exist in SEO.

Before giving you adequate information on how to index backlinks quickly, you should know that it is almost impossible for Google to index all of your backlinks. There are several web marketers and bloggers who believe that creating 100 backlinks, for example, will automatically be indexed by Google.

On the other hand, the reality is quite different; Google will not index all of your backlinks because they come from low-quality sites; rather, it goes to authentic high, authority web platforms.

So, if you wish to constitute a hundred links of spam sites whose objective is to ensure access to any Internet medium of your choice, this is unfortunately not the best method to follow because Google will certainly not index these backlinks. In addition, it is very likely that your site will be penalized.

The right steps to better understand how to quickly index backlinks:

There are three main elements for how to index backlinks quickly, social bookmarking, social media as well as web 2.0. These three methods are very important and can, of course, help you in your efforts.

Social bookmarking:

It's a way to easily index backlinks with Google. Simply enter and share the URL address on known Social Bookmarking sites. For example, there is Digg, Délicieux, Stumbleupon, and many others. Google's job is to crawl these big popular sites on a daily basis, and it will then index the new backlinks you have created.

Social Media:

The use of different social networks, which are a hit right now around the world, will allow you to better discern the indexing of backlinks. Just share the URL of the backlinks you want to index on these numerous social networks, and you're done! Google +, Facebook, Twitter, and Pinterest… are all up-to-date social networks frequented by a large community of Internet users across the planet. They will actually increase your chances of indexing your backlinks.

Web 2.0:

It represents the following web media: Blogging, WordPress, Hubpages, etc. With the publication of articles of 100 words minimum, on these sites, you will guarantee the indexing of your backlinks by Google without any concern because they are famous sites, number 1 in the sharing of any content on the web.

Now you know how to index backlinks quickly, without any difficulty, and above all, with great efficiency!

Bonus: My Secret Tips for index backlinks fast

I will update soon

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